How to Make a Gaming Portal Engaging for Indian Users?

Gaming Portal Engaging for Indian Users

Over the last five years, the Indian Gaming industry has witnessed a form of evolution that has been nothing short of exceptional. Between 2018 and mid-2020, online gamers in India expanded from 250 million to 400 million. At this pace, the value of this sector will most likely reach $3.9 billion by the end of 2025.

With such an abrupt expansion of the industry, it is highly plausible that the competition in this sector will become more elevated than ever as we progress into 2022. As a result, it is critical to understand how to make your gaming website stand out from the competitors, especially when it comes to targeting the Indian audience.

So if you are looking for ways to make your website most likable for Indian users, try your hand at executing the following tricks.

1)    Know Your Target Audience

As cliché as it sounds, knowing your target audience is crucial and the primary step in making your website most likable. Over the years, gaming has expanded exponentially in various arenas. And as convenient as it might be to maintain a generic gaming website, specializing in a particular area will help you attract a specific group of gamers who will ditch other websites to engage with your content.

2)    Optimize Your Website for Mobile

Every pair of eyes is glued to a mobile screen these days, so having a website that is not compatible with mobile can l be a big challenge. Be it on their long commute to work or in between short study breaks, Indian users will most likely surf your content on the go on their smartphones. Hence, a functional mobile site will go a long way in yielding fruitful results.

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You can also develop an app to provide a seamless user experience and send personalized notifications, resulting in an ecosystem that connects millions of users on your platform.

3)    Create Video Content

Ever since YouTube became extremely popular, digital creators have been experimenting with different forms of video content that can bring them more clicks and likes. That is why missing out on high-quality embedded videos on your website will not work in 2022.

Moreover, in a world where easily accessible information floats around from all directions, reading may or may not be your audience’s preferable mode of absorbing new content. Therefore, creating short, easy-to-digest videos is a great alternative to put out in place of long-form content.

4)    Look into Influencer Marketing

Influencer Marketing can be a great way to drive organic traffic and boost your website needs. Social media has immense power to create a difference and connect you with the right people. Depending on your budget, you can hire a well-known name in the gaming industry to advertise your business.

However, not all influencers have an equivalent effect or attract users who want the same things. So before making the final call, you must understand the person you are hiring and what they have to offer.

5)    Provide Exclusive Perks

One of the most compelling ways of engaging with an Indian audience is to offer your users something other websites can’t. It can be anything from sign-up deals and reduced prices to returning users to loyalty points and exclusive services that are distinctive to your platform.

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Taking such measures will not only result in a higher volume of regular website visitors but also help in branding and promotions. You can collaborate with other labels as well to bring unique offerings to your audience exclusively.

6)    Understand Your SEO

As important as all of the above-listed steps might be for making your website the most likable for Indian users, your efforts will not bring half of the expected results without SEO. Video content, branding, and influencers cannot help a website that is not optimized for search engines. 

Targeting your audience will not help if they can’t find you for your niche. And overspending on inorganic traffic can create a big dent in your marketing budget, especially if you are starting.

You can look into hiring a seasoned team of SEO specialists. They will update your website as per the best practices and keep up with the latest changes in the algorithm.

7)    100% Original Content 

Last but not least, remember that content is king. Hence, everything you publish on your website must be 100% unique, informative & generated from an authentic source. Do not copy what other websites put out, create original content that nobody else provides in the industry. You can refer to credible gaming portals like AskGamblers, known for their instructive & genuine content on top online casinos in India along with the latest news. 

People who are new to the online gaming arena can benefit from their comprehensive content. Moreover, proofread everything, keep a schedule for updates, and integrate social networks to allow your users to enjoy uninterrupted connectivity with their friends. 

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Industry experts have recognized that the pandemic has generally been favorable for the gaming businesses in India. Hence, this is the perfect time to seize the opportunity and showcase what you bring to the table. Remember to not stick to one set of rules because the internet is a highly dynamic environment. Hence, adapting your practices to changing user behavior is the best way to stay on top of your game in the long run.

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